{"id":256,"date":"2010-11-13T23:38:20","date_gmt":"2010-11-13T18:38:20","guid":{"rendered":"http:\/\/bharathnet.com\/blog\/?p=256"},"modified":"2010-11-13T23:41:16","modified_gmt":"2010-11-13T18:41:16","slug":"useless-seo-tacticts","status":"publish","type":"post","link":"https:\/\/www.bharathnet.com\/blog\/useless-seo-tacticts\/","title":{"rendered":"Useless SEO tactics"},"content":{"rendered":"<p><a href=\"http:\/\/bharathnet.com\/blog\/wp-content\/uploads\/2010\/11\/Website-SEO-kerala-kochi.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/bharathnet.com\/blog\/wp-content\/uploads\/2010\/11\/Website-SEO-kerala-kochi.jpg\" alt=\"SEO website Kochi\" title=\"Website-SEO-kerala-kochi\" width=\"300\" height=\"395\" class=\"alignleft size-full wp-image-257\" srcset=\"https:\/\/www.bharathnet.com\/blog\/wp-content\/uploads\/2010\/11\/Website-SEO-kerala-kochi.jpg 300w, https:\/\/www.bharathnet.com\/blog\/wp-content\/uploads\/2010\/11\/Website-SEO-kerala-kochi-227x300.jpg 227w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>In the past it was easier to achieve high search engine rankings by \u201cgaming\u201d the system with questionable SEO tactics. But as search engines have evolved, many suspect SEO practices have been rendered useless. However, if you visit any SEO forum or upstart SEO blog, you will see many of these outdated tactics still endorsed as legitimate techniques. In an attempt to end the misinformation, below are five popular, yet outdated SEO tactics that no longer work \u2014 and some legitimate alternatives.<\/p>\n<p><strong>1. Keyword stuffing<\/strong><br \/>\nIn the late 1990s, search engines were unsophisticated. The<br \/>\nmore frequently a keyword appeared in a page\u2019s content, the<br \/>\nbetter it ranked. This practice of \u201ckeyword stuffing\u201d was an easy<br \/>\nway to manipulate search rankings. Since then, search engines<br \/>\nand their algorithms have matured.<br \/>\nWhat to do instead:<br \/>\nStuffing pages with keywords can have a negative impact; as<br \/>\nGoogle actively imposes penalties on gamed content. So if you<br \/>\nwant your keywords to have maximum impact, it\u2019s far better<br \/>\n(and safer) to employ legitimate SEO practices, such as:<br \/>\n\u2022 Creating content for people, not search engines<br \/>\n\u2022 Making sure keywords are present in prominent regions of<br \/>\nyour Web page; such as headers, subheads, title tags and<br \/>\nmeta description snippets<br \/>\n\u2022 Structuring a website so that important keyword pages are<br \/>\nhigh up in the site architecture and easily found by both<br \/>\nsearch engines and people<\/p>\n<p><strong>2.Blog Comment spamming<\/strong><br \/>\nMany search marketers and webmasters still aggressively drop<br \/>\nlinks in blog comments as their primary link building strategies.<br \/>\nThis outdated SEO tactic is better known as blog comment<br \/>\nspamming. To address the abuse, Google introduced nofollow<br \/>\nlink tags (a signal to search engine spiders to ignore a link) and<br \/>\nis known to devalue links in blog comments.<br \/>\nWhat to do instead:<br \/>\nRather than comment spam, try producing something of value.<br \/>\nCreating well-written, engaging and thought-provoking content<br \/>\nis one of the best ways to attract quality links, naturally.<br \/>\nGood content often generates editorial links \u2014 naturally occurring<br \/>\nlinks from other blogs and news sources that search<br \/>\nengines value far more than comments in blog posts.<\/p>\n<p><strong>3. Search engine submission<\/strong><br \/>\nI\u2019m still amazed by how many companies offer search engine<br \/>\nsubmission as a service. I\u2019m equally amazed by how many<br \/>\nprofessional Web developers and designers still believe that<br \/>\nsubmitting to search engines is necessary. It is not. Google\u2019s ability<br \/>\nto discover and index new content is so advanced that search<br \/>\nengine submission is obsolete. So, paying a company for a<br \/>\nsearch engine submission service is a waste of money.<br \/>\nWhat to do instead:<br \/>\nTo ensure that your new website gets discovered quickly,<br \/>\nget links. This can be as quick and easy as dropping a link to<br \/>\nyour website on a social media platform. For example, if you<br \/>\nhave a Twitter account, tweet a link to your new website or<br \/>\nadd it as your profile link. Twitter is crawled by search engines constantly; so a link to your new site will be discovered<br \/>\nquickly. To increase your chances of getting found, use a site<br \/>\nlike Ping.fm, which offers the ability to post a message and<br \/>\nlink to dozens of social media sites simultaneously.<\/p>\n<p><strong>4. Meta tag optimisation<\/strong><br \/>\nThere was a time when meta tags (snippets of information<br \/>\nembedded in the <HEAD> area of a page\u2019s code) played a large<br \/>\nrole in influencing search engine rankings. This was particularly<br \/>\ntrue of the \u201cmeta keywords\u201d attribute; a common way<br \/>\nfor site owners to reinforce terms important to their websites.<br \/>\nHowever, unscrupulous site owners and SEOs abused the<br \/>\nmeta keywords attribute by including misleading terms entirely<br \/>\nunrelated to their content.<br \/>\nWhat to do instead:<br \/>\nThese days, Google is on record as saying they pay no attention<br \/>\nto the meta keywords tag. So, the era of keyword stuffing<br \/>\nmeta tags for impact is officially dead. If your objective is to optimize<br \/>\na website or blog pages to rank for more keywords, try<br \/>\nusing category and tag systems to better label and organize your<br \/>\nwebsite content. Actively tagging your posts and pages is one of<br \/>\nthe most effective ways to enhance functionality, usability and<br \/>\noverall \u201csearchability.\u201d<\/p>\n<p><strong>5.Link exchanges<\/strong><br \/>\nExchanging links or reciprocal linking is a popular method<br \/>\nof building links. Website owners exchange inbound links<br \/>\nwith one another in an attempt to improve site rankings and<br \/>\ntraffic. Reciprocal links in moderation are not really an issue;<br \/>\nas interlinking is glue that binds the Web. The trouble occurs<br \/>\nwhen website owners actively engage in link exchange<br \/>\nschemes to intentionally influence rankings \u2014 which Google<br \/>\ndeems a violation.<br \/>\nWhat to do instead:<br \/>\nRather than participating in link exchange schemes, offer testimonials<br \/>\nto business vendors you work with. Providing testimonials<br \/>\nis an easy way to get a link to your website in return for<br \/>\nwriting something favorable and sincere about a vendor.<br \/>\nSEO, like any other industry, undergoes changes as it<br \/>\nevolves. Be sure to avoid the outdated techniques mentioned<br \/>\nhere. Not only will your website suffer in rankings (to the satisfaction<br \/>\nof your competition), but even worse \u2014 your site<br \/>\nmight be penalized for banned tactics.<\/p>\n<p>* This article is extracted from website magazine, UK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past it was easier to achieve high search engine rankings by \u201cgaming\u201d the system with questionable SEO tactics. But as search engines have evolved, many suspect SEO practices have been rendered useless. However, if you visit any SEO forum or upstart SEO blog, you will see many of these outdated tactics still endorsed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3,55,49,57],"tags":[78,90,93,96,77],"class_list":["post-256","post","type-post","status-publish","format-standard","hentry","category-uncategorized","category-seo","category-web-designing-ernakulam","category-web-development","category-web-development-ernakulam","tag-search-engine-optimisation","tag-seo","tag-web-development","tag-web-development-ernakulam","tag-website-promotion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Useless SEO tactics  - BharathNet Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bharathnet.com\/blog\/useless-seo-tacticts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Useless SEO tactics  - BharathNet Blog\" \/>\n<meta property=\"og:description\" content=\"In the past it was easier to achieve high search engine rankings by \u201cgaming\u201d the system with questionable SEO tactics. But as search engines have evolved, many suspect SEO practices have been rendered useless. 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